Decision Supportive System for Customers and Merchants with Enhanced Relevance

Abstract

The rising development of technologies caused consumers to deal with an increasingly large amount of product and service information which is far beyond the individual’s cognitive effort to process. However due to the popularity of ecommerce the number of online retailers proliferated. As a result of this, currently there are large numbers of brand names available online and this results in customer difficulty of finding the best product among alternatives. Since different customers have different perspectives and parameters about products it is better to facilitate customized information. Merchants have problems in improving their businesses due to lack of information about the customer buying pattern variations. Therefore, a system which provides accurate information and suggestions which significantly decrease users’ cognitive effort which would be beneficial for both customers and merchants when selecting and providing products and services. “Decision Supportive System for Customers and Merchants with Enhanced Relevance - EpsiShoppingBot” is a mobile and web based solution which addresses above mentioned requirements of both customers and merchants.