Introducing novel printing techniques to antler fabric printers Pvt. Ltd, Sri Lanka: a case study

Abstract

Screen printing and embellishments are used as an aesthetic improvement and value addition in the global apparel industry. Value adding in Apparel Industry plays a pivotal role in bringing foreign exchange to the country’s economy. In the global fashion industry, new aspects of value additions are emerging as trends among the consumers. The objectives of the study are focused on three major areas. First is to investigate the existing portfolio of garment printing and value addition in Antler Fabric Printers Pvt Ltd, which is one of the leading garment value addition firms in Sri Lanka. Second is to find out the orientation of the mentioned printing firm with global customer garment value addition and printing trends for Spring-summer 2020 and Autumn-Winter 2019 seasons and finally to apply existing capabilities to match with trends focusing on main areas of value addition (batik effect, sequins and embellishments). The study was carried out at Antler Fabric Printers. A questionnaire based on the methods, on site observations and experimental studies were carried out.