Art meets fashion: an investigative study of modern art inspired fashion brands in Sri Lanka

Abstract

Fashion shows a continuous change over time. Fashion represents the latest style of clothing. Inspirations assist fashion to create new designs to ensure they fit with the customers' view and satisfaction. A trend refers to a certain style in fashion. The symbolic aspect that transforms clothes into fashion is either an aesthetic attribute or brand attribute. Fashion has always sought inspiration from art, therefore fashion designers have been working with art throughout the years and now it includes contemporary and modern art due to the high demand for art inspired fashion in the world. This research is aimed to investigate the modern art inspired fashion brands in the world and find out decisive points in developing modern art inspired fashion brands in Sri Lanka. Information from primary and secondary sources has been gathered. Shop visits were carried out to collect information to study art inspired fashion. Secondary data were gathered by referring to books, journals, reports, and websites. It is expected that research findings would be beneficial for the stakeholders of the field of fashion in Sri Lanka.