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Investigative study to analyze market conditions to launch a surf wear brand with specific requirements in the context of Sri Lanka

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dc.contributor.author Ranathunga, GM
dc.contributor.author Fernando, H
dc.date.accessioned 2020-11-20T07:04:10Z
dc.date.available 2020-11-20T07:04:10Z
dc.date.issued 2020-10-27
dc.identifier.uri http://dl.lib.mrt.ac.lk/handle/123/16137
dc.description.abstract Surfing or the act of riding waves has become an ecumenical inclination where the population follows it as a sport as well as a relaxing leisure time activity. The market for surf equipment and surf wear has grown immensely giving large profits to businesses worldwide where businesses create a need for surfing today. Sri Lanka possesses one of the best surfing locations, which has become the center of attention by surfers worldwide. In-line with the prevailing market opportunity, the research analyzed market conditions to launch a surf wear brand with specific requirements in the context of Sri Lanka in terms of environmental and weather, culture, performance, and durability aspects. The survey used questionnaire-based methods and personal interviews. Close-ended questionnaires were selected. Personal interviews were conducted to obtain details on surf wear requirements under the aspects of technical, cultural, and design. Survey findings show that there is a growing surfing culture in Sri Lanka which is more towards entertainment than a professional water sport in Sri Lanka which comprises both local and foreign populations. The research showed that there is a demand for value-added surf wear and for cultural visual representation on surf wear. en_US
dc.language.iso en en_US
dc.subject Surfing en_US
dc.subject Surf wear en_US
dc.subject Value addition en_US
dc.subject Culture en_US
dc.subject Sri Lanka en_US
dc.title Investigative study to analyze market conditions to launch a surf wear brand with specific requirements in the context of Sri Lanka en_US
dc.type Conference-Full-text en_US
dc.identifier.faculty Business en_US
dc.identifier.department Department of Textile and Clothing en_US
dc.identifier.year 2020 en_US
dc.identifier.conference International Conference on Business Research en_US
dc.identifier.place Moratuwa en_US
dc.identifier.pgnos 130-139 en_US
dc.identifier.proceeding 3rd International Conference on Business Research en_US
dc.identifier.email gayathrir@uom.lk en_US
dc.identifier.email hashanifdo1996@gmail.com en_US


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  • ICBR-2020 (3rd) [19]
    International Conference on Business Research (ICBR) - 2020

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