dc.contributor.author |
Ranathunga, GM |
|
dc.contributor.author |
Fernando, H |
|
dc.date.accessioned |
2020-11-20T07:04:10Z |
|
dc.date.available |
2020-11-20T07:04:10Z |
|
dc.date.issued |
2020-10-27 |
|
dc.identifier.uri |
http://dl.lib.mrt.ac.lk/handle/123/16137 |
|
dc.description.abstract |
Surfing or the act of riding waves has become an ecumenical inclination where the population follows it as a sport as well as a relaxing leisure time activity. The market for surf equipment and surf wear has grown immensely giving large profits to businesses worldwide where businesses create a need for surfing today. Sri Lanka possesses one of the best surfing locations, which has become the center of attention by surfers worldwide. In-line with the prevailing market opportunity, the research analyzed market conditions to launch a surf wear brand with specific requirements in the context of Sri Lanka in terms of environmental and weather, culture, performance, and durability aspects. The survey used questionnaire-based methods and personal interviews. Close-ended questionnaires were selected. Personal interviews were conducted to obtain details on surf wear requirements under the aspects of technical, cultural, and design. Survey findings show that there is a growing surfing culture in Sri Lanka which is more towards entertainment than a professional water sport in Sri Lanka which comprises both local and foreign populations. The research showed that there is a demand for value-added surf wear and for cultural visual representation on surf wear. |
en_US |
dc.language.iso |
en |
en_US |
dc.subject |
Surfing |
en_US |
dc.subject |
Surf wear |
en_US |
dc.subject |
Value addition |
en_US |
dc.subject |
Culture |
en_US |
dc.subject |
Sri Lanka |
en_US |
dc.title |
Investigative study to analyze market conditions to launch a surf wear brand with specific requirements in the context of Sri Lanka |
en_US |
dc.type |
Conference-Full-text |
en_US |
dc.identifier.faculty |
Business |
en_US |
dc.identifier.department |
Department of Textile and Clothing |
en_US |
dc.identifier.year |
2020 |
en_US |
dc.identifier.conference |
International Conference on Business Research |
en_US |
dc.identifier.place |
Moratuwa |
en_US |
dc.identifier.pgnos |
130-139 |
en_US |
dc.identifier.proceeding |
3rd International Conference on Business Research |
en_US |
dc.identifier.email |
gayathrir@uom.lk |
en_US |
dc.identifier.email |
hashanifdo1996@gmail.com |
en_US |