Abstract:
Milk is one of the most essential foods to humans and it contains many nutrients such as protein,
calcium, phosphorus, vitamin B2 and vitamin B12. Intake of a sufficient amount of milk products is
recommended for healthy lifestyle of humans. As an agricultural country, Sri Lanka had become
self-sufficient in milk, before adopting the open economic policies in 1977. Because of that, imported
milk products were highly consumed since 1977 with very lower prices. The government and private
sector data indicated that currently in Sri Lanka, local milk production can supply around 42% of the
demand and the country depend on the imported milk powder. Therefore, this study was focused on
the socioeconomic and other factors (based on the consumer’s attitudes) which are influencing
consumer’s milk pattern either local milk or imported milk. In this study the data were collected
through a consumer survey questionnaire in Matara district. At the beginning of the data analysis
study, descriptive statistic and chi-square test of independence have done to identify the significant
factors which are related with customer’s milk consumption behaviors. Then, the Logistic Regression
model was fitted on data using R software. Results from fitted multiple logistic regression model
show that Age, Monthly Income, price of the milk, Easy to melt, artificial ingredient and
Advertisements are the key determinants of consumers milk type.
Citation:
Dilshani, S.D.M. (2019). Factors affecting the preference of local and imported milk consumption in Matara district of Sri Lanka : [Master’s theses, University of Moratuwa]. Institutional Repository University of Moratuwa. http://dl.lib.uom.lk/handle/123/16722