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The Fashion Designer's Evolving Role in the Apparel Value Chain : Perspectives from Sri Lankan Designers

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dc.contributor.author Gopura, S
dc.contributor.author Payne, A.
dc.contributor.author Buys, L.
dc.date.accessioned 2022-09-05T04:49:17Z
dc.date.available 2022-09-05T04:49:17Z
dc.date.issued 2019-06
dc.identifier.uri http://dl.lib.uom.lk/handle/123/18894
dc.description.abstract In the South Asian Region, the Sri Lankan apparel industry is transitioning from apparel assembly to providing higher value-added product and services. Fashion designers are key actors in this transition. The purpose of this article is to examine the evolving role of the fashion designerin the Sri Lankan apparel industry.The study adopts a qualitative approach through semi-structured interviews conducted with twenty-eight fashion and product development professionals in the Sri Lankan apparel industry. Based on an inductive thematic analysis, the study finds that the Sri Lankan designers take a multidisciplinary approach to their design practice, integrating the key functions of fashion design, product development and manufacturing capabilities, in alignment with the functional and strategic ambitions of the apparel companies. Their approach to design through technical skills extends the conceptual approach of brand designers in fashion design practice. However, the fashion knowledge of Sri Lankan designers varies significantly depending on their familiarity with Western brands and retailers as well as Western consumer culture and lifestyle. en_US
dc.language.iso en en_US
dc.subject Apparel industry en_US
dc.subject Industrial upgrading en_US
dc.subject Sri Lanka en_US
dc.subject Fashion designer en_US
dc.subject Fashion design practice en_US
dc.title The Fashion Designer's Evolving Role in the Apparel Value Chain : Perspectives from Sri Lankan Designers en_US
dc.type Article-Full-text en_US
dc.identifier.year 2019 en_US
dc.identifier.journal Fashion practice en_US
dc.identifier.issue 02 en_US
dc.identifier.volume 11 en_US
dc.identifier.pgnos 1 - 28p. en_US
dc.identifier.doi https://doi.org/10.1080/17569370.2019.1607224 en_US
dc.identifier.doi doi.org/10.1080/17569370.2019.1607224


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