Abstract:
Big Data Analytics is a major research topic in
the business world and maintaining a good Customer
Relationship Management is a major requirement. Handling
Big Data according to Velocity, Volume and Variety is a
major issue. There are many challenges in using Big Data in
Customer Relationship Management. To include Big Data in
CRM many techniques such as Data Mining, Frameworks
and many procedures are used. At present there are many
applications in Big Data in customer Relationship
Management and there are many limitations in those systems.
This research paper attempts to analyze researches of Big
Data Analytics, Data Mining techniques, Big Data Analytical
Frameworks that can be used in Customer Relationship
Management. By analyzing these researches this paper
describes current applications of Big Data in Customer
Relationship Management, their issues, limitations and future
directions of this field.
Citation:
W. K. R. Perera, K. A. Dilini and T. Kulawansa, "A Review of Big Data Analytics for Customer Relationship Management," 2018 3rd International Conference on Information Technology Research (ICITR), 2018, pp. 1-6, doi: 10.1109/ICITR.2018.8736131.