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Analysis of tech-diversification strategies adopted by technopreneurs: a case study on internationally oriented coconut toddy tech-based small and medium enterprises

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dc.contributor.author Fernando, WMSN
dc.contributor.author Dasanayaka, SWSB
dc.contributor.author Mudalige, D
dc.date.accessioned 2023-01-05T06:00:16Z
dc.date.available 2023-01-05T06:00:16Z
dc.date.issued 2022-12-01
dc.identifier.uri http://dl.lib.uom.lk/handle/123/20098
dc.description.abstract The coconut industry is an important source of foreign exchange and employment generation for Sri Lanka. This internationally recognized ‘Coconut tree’ or ‘Kapruka’ provides substantial contribution to the wellbeing of domestic people as well as the country’s economy through its foreign earning generation. Pathiraja (2017) stated that in the global arena, export demand function widens its spectrum for more coconut related other products as a function. The main purpose of this research is to evaluate the performance of the TSMEs with the usage of different tech-diversification strategies adopted by the internationally oriented coconut toddy TSMEs. Secondary objectives of this research are identification of the impact and relationship of tech-diversification strategies on the TSMEs performance and determination of the optimum level of crop tech-diversification which maximizes performance of TSMEs. The ratio measures and aggregate measures from financial and physical measures are concerned for the methodology. For the sampling frame, a 58 sample of internationally oriented coconut toddy TSME technopreneurs in Madampe, Dummalasooriya, Kuliyapitiya and Narammala areas in Puttalam and Kurunegala districts in Sri Lanka considered for data collection with the usage of Simple Random Sampling technique. Findings of this research study revealed, overall tech-diversification strategy of the internationalized coconut toddy TSMEs is at a moderate tech-diversification level when considering aggregate financial measures. The level of tech-diversification should maintain at a moderate to high level where continuous and reasonable financial performance should be identified and adequately measured against the tech-diversification levels continuously. en_US
dc.language.iso en en_US
dc.publisher Business Research Unit (BRU) en_US
dc.subject Internationalized Coconut Toddy TSMEs en_US
dc.subject Technopreneurs en_US
dc.subject Tech-diversification strategy en_US
dc.title Analysis of tech-diversification strategies adopted by technopreneurs: a case study on internationally oriented coconut toddy tech-based small and medium enterprises en_US
dc.type Conference-Full-text en_US
dc.identifier.faculty Business en_US
dc.identifier.department Department of Management of Technology en_US
dc.identifier.department Department of Industrial Management en_US
dc.identifier.year 2022 en_US
dc.identifier.conference International Conference on Business Research en_US
dc.identifier.place Moratuwa en_US
dc.identifier.pgnos pp. 235-242 en_US
dc.identifier.proceeding 5th International Conference on Business Research en_US
dc.identifier.email Shan.biz@hotmail.com en_US


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