Opportunities and threats faced by urban housing developers

Abstract

The Sri Lankan construction industry went through a major boost within the last few decades, especially in high rise residential buildings which are coming up in Colombo and other urban areas. The growing number of local and foreign investors contributing to the housing market has exponentially benefitted the local construction industry as well. Long term sustainability of these projects is not certain due to many issues such as socio-economic and political issues. Hence it is very important to identify the opportunities and threats that are associated with the housing market industry in Sri Lanka. This study identifies the opportunities and threats that are faced by urban housing developers and identifies how the internal strengths should be developed for the organization to grasp the benefits of opportunities and minimize the risks posed by the threats. Thus, the main research question formulated to investigate the above is “What are the important Opportunities and Threats which are faced by Urban Housing Developers? “The primary objective of this research is the identification of opportunities and threats for urban housing developers in Sri Lanka as well as globally and how we can face these challenges and mitigate them. The information required for this study was composed through a detailed literature review from reputed journals, published books and websites. The study adopted both quantitative and qualitative approaches in data collection, thereby identifying the most critical and important opportunities and threats faced by urban housing developers. A detailed literature review was done first from reputed journals, published books and websites. Thirty-Four From that the Fifteen According to the analysis, five 1. Demographic trends will shape the housing market. disasters. banks For any type of housing developers, the above critical factors are both challenges and opportunities for them. The housing developers must study these factors which are beyond their control and analyze each factor. This thesis intends to be a guide for housing developers before they venture into new housing projects. Hence, they can develop a framework and identify their challenges, which factors are threats, and which are opportunities. Identify the most crucial factors then find whether these factors are beyond their control then it’s a risk to start the project. This thesis is a methodology to prioritize the opportunities and threats for a particular housing project. Housing developers despite their scale