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Thrift fashion among generation z: consumer awareness of thrift fashion among generation z in Sri Lanka

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dc.contributor.author Gunarathne, HMHS
dc.contributor.author Ranathunga, GM
dc.date.accessioned 2023-11-30T06:16:38Z
dc.date.available 2023-11-30T06:16:38Z
dc.date.issued 2023-12-04
dc.identifier.uri http://dl.lib.uom.lk/handle/123/21811
dc.description.abstract Thrift fashion is a relatively new concept in Sri Lanka. However, there is a probability to improve the awareness of second-hand clothing and sustainability. The research objective is to identify characteristics of the thrift fashion market in Sri Lanka and give insight into points of awareness of thrift fashion among Generation Z. This study combined qualitative and quantitative methods. Google surveys and interviews offered broad insights, while additional interviews delved deeper into responses and behaviours. Generation Z in Sri Lanka (born 1995-2010) shows interest in second-hand clothing, reflected in thriving thrift shops. Generation Z is propelling the thrift fashion trend, driven by its focus on sustainability and social responsibility. This trend allows them to showcase their style, discover unique pieces, and build a wardrobe while avoiding the negative impacts of fast fashion and reducing waste. In Sri Lanka, the thrift fashion market stands out for its increasing popularity, affordability, and wide array of clothing options. It emphasises sustainability, offers accessibility through physical and online thrift stores, and collaborates for social impact. Generation Z is highly interested in thrift fashion due to their cost considerations, preference for online shopping, influence of social media, style, brand consciousness, desire for individuality and environmental awareness. en_US
dc.language.iso en en_US
dc.publisher Business Research Unit (BRU) en_US
dc.subject Consumer awareness en_US
dc.subject Generation Z en_US
dc.subject Thrift fashion en_US
dc.subject Sri Lanka en_US
dc.title Thrift fashion among generation z: consumer awareness of thrift fashion among generation z in Sri Lanka en_US
dc.type Conference-Full-text en_US
dc.identifier.faculty Business en_US
dc.identifier.department Department of Textile and Apparel Engineering en_US
dc.identifier.year 2023 en_US
dc.identifier.conference International Conference on Business Research en_US
dc.identifier.place Moratuwa en_US
dc.identifier.pgnos pp. 1-12 en_US
dc.identifier.proceeding 6th International Conference on Business Research (ICBR 2023) en_US
dc.identifier.email hmhansika.g@gmail.com en_US
dc.identifier.doi https://doi.org/10.31705/ICBR.2023.8 en_US


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