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Investigating the design process of traditional costume penetrating a niche market

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dc.contributor.author Bhagya, KPN
dc.contributor.author Karunaratne, PVM
dc.contributor.author Ranathunga, GM
dc.contributor.author Ranaweera, HRAT
dc.date.accessioned 2024-07-22T09:21:11Z
dc.date.available 2024-07-22T09:21:11Z
dc.date.issued 2023
dc.identifier.uri http://dl.lib.uom.lk/handle/123/22602
dc.description.abstract The design process defines each market segment in the apparel sector. Traditional costumes of Sri Lanka gained a long historical and cultural demand among Sri Lankan consumers. The most demanding costumes are "Nilame" costumes (male costume) and "Ohoriya" (female costume). This research identifies that traditional costume has become an emerging and demanding market segment today. The market segment is evident in Sri Lanka's suburbs in Colombo, Kandy, Galle, Rathnapura, and Kurunegala. The researcher predicts that the market meets niche market parameters en_US
dc.language.iso en en_US
dc.publisher Engineering Research Unit en_US
dc.subject Design Process en_US
dc.subject Traditional costume en_US
dc.subject Niche market en_US
dc.subject Consumers en_US
dc.subject culture en_US
dc.title Investigating the design process of traditional costume penetrating a niche market en_US
dc.type Conference-Extended-Abstract en_US
dc.identifier.faculty Engineering en_US
dc.identifier.department Department of Textile and Apparel Engineering en_US
dc.identifier.year 2023 en_US
dc.identifier.conference ERU Symposium - 2023 en_US
dc.identifier.place Sri Lanka en_US
dc.identifier.pgnos pp. 4-5 en_US
dc.identifier.proceeding Proceedings of the ERU Symposium 2023 en_US
dc.identifier.email bhagyakpn.23@uom.lk en_US
dc.identifier.email virajinik@uom.lk en_US
dc.identifier.email gayathrir@uom.lk en_US
dc.identifier.email achinir@uom.lk en_US
dc.identifier.doi https://doi.org/10.31705/ERU.2023.1 en_US


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