Abstract:
Mobile advertising and profiled advertising has
become major discussion topics recently. With the
development of the mobile technology in the late 2000's many
e-business organizations trying to combine latest mobile
technologies with customer profiling in order to enhance the
reachability of their product information to the target market.
This paper briefly explains potential mechanism to enhance the
mobile advertising by improving the existing user profile
methods. The main goal of this research is to introduce a novel
user profiling mechanism that can be used to improve the
productivity of mobile advertising system. The proposed
system is capable of providing additional information such as
video, audio, etc. about advertisements to the user and
providesprofile based and proximity suggestions.
