Abstract:
Colours have been hypotheticallY recognized to alter perceived temperature and thus differentiated as warm colours
and cool colours, even though not satisfactorily supported via scientific inquiry. Given that this association could be
generalized, the current investigation proposes its integration to create the optimal perceived thermal milieu
demanded ~ human activities in built environment eventuallY working as a potential hybrid approach for energy
conservation. In order to comprehend the logic behind u/arm-cooi dichoto17!Jof colour perception and to provide
scientific explanation on its nature, emergenceand significant factors, an experimental research design was adopted
with referenceto red and blue associated thermal perception (RTP and BTP).